Six months ago we took a poll on our ever-growing Linkedin Group – #groups/, the Restoration Marketing Blog (highly recommend becoming a member *cough cough*). The question was this:
What is the #1 attribute you look for in a new marketing hire? – #groups/ What-is-1-attribute-you-4866854.S.237342919?qid=e406211b-fa45-4901-b012-466e9cd070b6&trk=groups_most_popular-0-b-ttl&goback=%2Egmp_4866854
Wonder what the winning answer was? We gave participants 5 different options all dealing with various aspects the comprise pretty valuable attributes of a solid marketing team. Options included :
- Experience / Past performance
- Technical Ability – Web Design, etc
- Eloquent Speaking Skills
- Social Media Marketing Talent
- Forward Thinking Marketing Ideas
71% of restoration business owners chose Forward Thinking Marketing Ideas followed by a long shot tie between Technical Abilities and Speaking Skills. So the judges have spoken – thinking outside of the box IS IN!
FAQ
What is a forward-thinking marketing team?
A forward-thinking marketing team is a team that is proactive, innovative, and strategic in its approach to marketing, and seeks to stay ahead of industry trends and changes.
Why do restoration business owners prefer forward-thinking marketing teams?
Restoration business owners prefer forward-thinking marketing teams because they can provide a competitive advantage, generate new ideas and strategies, and adapt to changing market conditions and customer needs.
What are some characteristics of a forward-thinking marketing team?
Characteristics of a forward-thinking marketing team include a willingness to experiment and take risks, a deep understanding of customer needs and preferences, an ability to leverage technology and data for insights and optimization, and a commitment to ongoing learning and professional development.
How can businesses identify a forward-thinking marketing team?
Businesses can identify a forward-thinking marketing team by looking for evidence of innovation and creativity in their past campaigns, their ability to adapt to new technologies and platforms, their willingness to collaborate and take risks, and their focus on results and ROI.
What are some benefits of working with a forward-thinking marketing team?
Benefits of working with a forward-thinking marketing team include improved brand visibility and awareness, increased customer engagement and loyalty, enhanced reputation and credibility, and greater ROI and revenue growth.
How can businesses foster a culture of forward-thinking marketing?
Businesses can foster a culture of forward-thinking marketing by encouraging creativity and innovation, investing in technology and data analytics, empowering employees to take risks and experiment, and providing opportunities for ongoing learning and professional development.
What are some emerging trends in restoration marketing?
Emerging trends in restoration marketing include a greater focus on digital marketing and online reputation management, the use of data and analytics for customer insights and optimization, and the integration of technology such as AI and automation into marketing strategies.
How can businesses stay ahead of emerging trends in restoration marketing?
Businesses can stay ahead of emerging trends in restoration marketing by staying informed about industry developments and changes, investing in technology and training, collaborating with other businesses and industry experts, and regularly evaluating and adjusting their marketing strategies.
What are some challenges that forward-thinking marketing teams may face?
Challenges that forward-thinking marketing teams may face include resistance to change or new ideas, budget and resource constraints, and difficulty measuring or proving the ROI of innovative campaigns or initiatives.
What are some examples of forward-thinking marketing strategies in the restoration industry?
Examples of forward-thinking marketing strategies in the restoration industry include leveraging social media platforms and online review sites to build brand awareness and trust, using data analytics to identify and target customer segments, and incorporating video and virtual reality into marketing campaigns to showcase services and capabilities.
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I really enjoyed reading this article and learning more about the marketing preferences of restoration business owners. The author’s writing style is engaging and easy to follow, and I came away with a better understanding of how to approach marketing in this industry.
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