Instagram is one of the most popular photo sharing social channels that helps individuals and business owners to expand their brand by tapping into the customers minds. It is a proven way to easily grab the attention of customers by posting photos that relate to their brand and also showcasing the company’s culture and also in the way delighting customers. But in order to send your message across thousands of customers, you need to have them follow your brand in Instagram and unless you are a popular brand or individual, people will not want to follow you and you have to look for ways to increase your followers for Instagram. For a small or medium business owner, growing your fan base in Instagram can take time and you need to provide a lot of attention and post regularly with quality content in your account on a daily basis.
Even though there are several websites advertise to sell you thousands of followers for a certain price, purchased followers are both fake and low-quality profiles and do not serve any purpose except for the purpose of showing an increased count in your follower’s list. So let’s look into some organic ways to create followers that definitely love your brand and want to hear more from you about your brand etc.,
Optimize your Profile
In Instagram, everything starts with your Profile and it is the most important thing that people will look into, when they visit your account. If you look into some topmost Instagram accounts, you can notice a few things in common in all their profiles as they have a clear and understandable username, reasonable photo and a descriptive bio along with links to their official website etc.
It is not important to post 100 posts a day in Instagram and but it is important that you need to be consistent in your posting. Even if you do post just 3-5 posts daily, make sure to follow the same level of consistency with your posts every day. With consistency in your posts, your followers for Instagram will know that you dedicated and will look forward to your next posts eagerly
If you need to expand your business or take your business to the next level by adding more followers for Instagram quickly, then the only organic method is to go for Influencer Marketing. Influencer Marketing is all about introducing your brand to the customers with the help of a trusted source or a popular individual having a lot of followers. People always have the tendency to believe anything from popular individuals and if your product is really good, then your brand will be famous within seconds to the million followers of the popular individual and people will start flocking towards to your account to check whether it is true and how your brand qualifies etc.
Use Instagram Stories
Instagram Stories has become a huge hit among fans and it is a great way to get connected with your customers quickly. You can create your own story in the most engaging manner about how you started your company, what are the obstacles you faced and how you overcome difficulties that almost led to the closure of your business etc. people always like to hear stories that are real and how people have struggled and fought their way back to success. So if you really have an ultra-engaging story, chances are that your stories may appear in the recommended stories section to be viewed by millions of people and you can get free Instagram followers easily.
Share Engaging Videos
According to a recent survey, 52% of marketing professionals say that videos are the best type of content that provides a best ROI and among all content in Instagram, 65% of content is of video posts. So the more your posts are engaging and has more likes and comments, the more people will look forward to read your post.
Run Instagram Contests
Running contests in Instagram can definitely keep your audience engaged in a great manner. Always try to keep your customers on their toes by providing regular deals and offers and urge them to take the offer or it will close in the next few days or will only be available till the stocks last etc. Instead of announcing a single winner, try to announce various prizes and make sure that everyone who participates goes home with some discounts etc.
Utilize the Instagram Hashtag Strategy
Hashtagging is another brilliant way in aggregating free Instagram followers and building your business. While you are posting content in your Instagram account, make sure to tag your content with appropriate hashtags that relate to the current trending topics. This type of hash tagging will help in taking your content across a larger audience. Apart from tagging your content, your brand should also have a unique and reasonable hashtag in place. Say if your company is Dream Resorts, then your hashtag should be like #dreamresorts and not #dresorts or #thedreams etc.
Use Instagram Comments
Yes adding a comment on other users post will also help you in growing your followers for Instagram to a great extent. Choose accounts that have a similar kind of audience and start liking their posts and provide a descriptive comment about their post. If your comment is really good and descriptive, people will start looking at your profile and then follow you if you are consistent with your comments or if they like the posts in your account.
Instagram is defiantly a great social channel that can provide you with a lot of opportunities to grow your business to the next level. With a powerful strategy and maintaining consistency throughout along with posting quality content, you can surely increase your followers for Instagram to a great extent.
Why is it important to have a large number of Instagram followers?
Having a large number of Instagram followers can increase brand visibility and awareness, improve engagement and interaction with customers, and potentially lead to increased sales and revenue.
What are some tips for increasing Instagram followers?
Tips for increasing Instagram followers include creating a consistent and visually appealing aesthetic, using relevant hashtags, engaging with other users through comments and direct messages, running contests or giveaways, and promoting your Instagram account on other social media platforms and marketing materials.
What is the importance of using relevant hashtags on Instagram?
Using relevant hashtags on Instagram can help increase discoverability and reach, as well as connect with other users who are interested in similar content or topics.
How can businesses leverage Instagram Stories to boost followers?
Businesses can leverage Instagram Stories to boost followers by using engaging and interactive content, such as polls, quizzes, and behind-the-scenes footage, and by promoting their Instagram account and content on Stories.
What are some best practices for engaging with followers on Instagram?
Best practices for engaging with followers on Instagram include responding to comments and direct messages in a timely and personalized manner, asking questions and soliciting feedback from followers, and featuring user-generated content on your page.
What are some common mistakes businesses make on Instagram?
Common mistakes businesses make on Instagram include not posting regularly or consistently, using poor quality images or visuals, not engaging with followers or other users, and not optimizing their profile and content for search and discoverability.
How can businesses measure the effectiveness of their Instagram efforts?
Businesses can measure the effectiveness of their Instagram efforts by tracking metrics such as follower growth, engagement rate, and reach and impressions, and using this data to optimize their strategies and content.
How can businesses use influencers to boost their Instagram following?
Businesses can use influencers to boost their Instagram following by partnering with influencers who have a large and engaged following in their target audience, and by offering incentives or collaborations to promote their brand and content.
What are some emerging trends in Instagram marketing?
Emerging trends in Instagram marketing include the use of video content, such as IGTV and Reels, the incorporation of shoppable posts and product tags, and the use of Instagram analytics and insights to inform marketing strategies and content.
How can businesses stay up-to-date with Instagram trends and changes?
Businesses can stay up-to-date with Instagram trends and changes by following industry experts and thought leaders, attending webinars and workshops, and regularly monitoring Instagram’s official blog and social media accounts.