Why Your Restoration Company Should be on Facebook

I was on a conference call the other day (I hate conference calls… everyone talking at the same time) when someone said “I just don’t get why we have to be on Facebook.” We were talking about a local association’s involvement with the online social networking site. What a great statement – he didn’t understand something, so he felt that it was unnecessary Imagine if everything we didn’t take the time to understand, we could just deem “unnecessary” (there goes the space program…).

Let me hit you with some facts that may convince you “non-believers” on why you need to have your hands in this dirty social networking world.

• An average Facebook users has 130 friends. (source: AllTwitter – http://www.mediabistro.com/alltwitter/social-media-stats-2012_b30651 )
• Monthly active users now total nearly 850 million. (source: Jeff Bullas – http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/#e5fZgwTPL4wacMHt.99 )
• 23 percent of Facebook’s users check their account 5 or more times daily. (source: Socialnomics – http://www.socialnomics.net/2012/06/06/10-new-2012-social-media-stats-wow/ )
• More than 1 million websites have integrated with Facebook in various ways. (source: Uberly – http://uberly.com/facebook-statistics-2012/ )
• 80 percent of social media users prefer to connect with brands through Facebook. (source: Business2Community – http://www.business2community.com/facebook/facebook-marketing-statistics-you-need-to-know-0289953 )
• A whopping 77 percent of B2C companies and 43 percent of B2B companies acquired customers from Facebook. (source: Business2Community – http://www.business2community.com/facebook/facebook-marketing-statistics-you-need-to-know-0289953 )

Convinced yet? These numbers are so mind-blowingly large, I don’t think we can truly comprehend them, but one thing we do know is that if you’re not in, you’re out. Facebook allows brands to connect with clients on a personal level. While you may not post on your website that it’s a bright, sunshiny day outside, you could easily post that on your Facebook page. Using Facebook to market your company can be compared to seeing someone in person who you’ve only ever spoken with over the phone. It’s like putting a face to a name.

Facebook is (for those SEO buffs out there) search engine optimizable – http://smallbiztrends.com/2010/03/5-quick-ways-to-improve-your-facebook-seo.html . What do I mean? I mean, your Facebook page could rank on the first page of Google search results… right next to your website. It’s like someone knocked on your door (searched for you on Google), you opened the door (had your website opened), and then you invited them inside (Facebook enters stage right).

Now, I know most of you don’t have to be convinced the Facebook is a great tool, and this article isn’t for you. This article is for those of you who don’t. Go forth, make pages, profit!

FAQ

Why is it important for restoration companies to have a presence on Facebook?

It’s important for restoration companies to have a presence on Facebook because it can help them connect with customers, build brand awareness, and showcase their services and expertise.

What benefits can restoration companies gain from using Facebook?

Restoration companies can gain benefits from using Facebook such as increased visibility, improved customer engagement and communication, the ability to target specific audiences with advertising, and the ability to showcase their services and expertise.

How can restoration companies effectively use Facebook to reach their target audience?

Restoration companies can effectively use Facebook to reach their target audience by creating and sharing relevant and engaging content, targeting specific audiences with advertising, and participating in online communities and groups related to restoration and home repair.

What types of content can restoration companies share on Facebook?

Restoration companies can share a variety of content on Facebook such as before-and-after photos of restoration projects, tips and advice for homeowners, industry news and updates, and customer testimonials and reviews.

How can restoration companies use Facebook to improve customer engagement and communication?

Restoration companies can use Facebook to improve customer engagement and communication by responding promptly to messages and comments, sharing timely updates and news, and offering personalized support and assistance.

How can restoration companies measure the effectiveness of their Facebook presence?

Restoration companies can measure the effectiveness of their Facebook presence by monitoring metrics such as reach, engagement, and conversion rates, and adjusting their strategy accordingly.

What are some common mistakes to avoid when using Facebook for restoration marketing?

Common mistakes to avoid when using Facebook for restoration marketing include not having a clear strategy or plan, posting irrelevant or low-quality content, neglecting customer engagement and communication, and not analyzing and adjusting strategy based on performance metrics.

How can restoration companies ensure that their Facebook presence aligns with their brand and values?

Restoration companies can ensure that their Facebook presence aligns with their brand and values by consistently posting content that reflects their expertise and services, responding to customer feedback and inquiries in a professional manner, and adhering to best practices for social media marketing and communication.

What are some emerging trends in social media marketing that restoration companies should be aware of?

Emerging trends in social media marketing that restoration companies should be aware of include the increasing importance of visual content, the use of video and live streaming, the growing influence of social media influencers, and the increasing use of social media for customer service and support.