Happy Tips Tuesdays – the day of the week where I give you some sort of awesomesauce restoration marketing tip!
5 Items You Should Be Dropping Off at Fire Stations
I’m sitting here with our emergency responder (fire chasers, people, fire chasers… let’s call them what they are) and we’re talking about the 5 best things he’s taken to fire station – what the industry formally refers to as “Fire Station / Emergency Response Marketing” … (it’s still fire chasing no matter how pretty you wrap the package).
Marketing to fire men may not seem like rocket science. Men + Food = Happy Men. But when fire stations are taken free food all. of. the. time., there’s some strategy that may help you set yourself apart from other restoration companies as well as getting you a warm reception from the men themselves!
Marketing to fire stations is a must for your emergency response department. If they’re not already doing it, start now… actually start yesterday. As with any marketing it’s all about relationship building. Do the marketing now and let the marketing work for you later… when your fire chaser is standing in front of a burning home and the Fire Marshall calls him over to speak with the homeowners – not the other guy.
Back to the subject at hand. What are the 5 items you should be dropping off at fire stations? From an experienced emergency responder, here’s a breakdown of the list ordered from decently accepted to things that will get the fire men asking for your business card.
Who doesn’t love doughnuts? No one – that’s who. Doughnuts are a marketers best friend because A) they’re easily accessible, don’t expire or melt, are affordable and B) they’re warmly received (an important factor – even the best marketing flyer in the world is useless if the recipient doesn’t look at it). If you go the doughnut route, over budget your order – nothing is worse than not bringing enough food to a party and the fire station is no exception. If bringing in 3 dozen doughnuts is breaking your marketing budget, you’ve got worse problems to worry about! Think ahead – bring them plates, napkins, if you really want to go all out, bring a gallon of milk or two. These simple add-ons make the receiver feel like more than just a number on your list of places to visit. Think out side of the box… think circles (doughnuts… circles… you get it.)
4. Mixed Nuts
What? Yes. Mixed nuts. Imagine the lifestyle these men lead – working long shifts, eating food that’s either left over or dropped off – needless to say, their diet is lacking in the nutrition department which is awesome for you (no, I’m not a secret supporter of coronary artery disease). What’s great about mixed nuts is that A) they’re affordable, have a long shelf life, won’t be a contributor to the entire station’s diabetes fund and B) are great snacks for fire men long after you’ve dropped them off.
Don’t ask me why we went from healthy back to cardiovascular meltdown food, but for some reason, oreos and firemen were a match made in baking heaven. Swing by with a bag of milk and cookies and you’ll have these guys thinking your an angel sent from food heaven in no time.
You remember your doctor telling you to drink 8 fluid ounces of water every day? Well, consider me your marketing doctor telling you to drop off as much water as you can a day at fire stations. These men are working in high temperatures where dehydration is considered a four letter word. Water, and plenty of it, will always be a great marketing tool – don’t forget to slap your logo on the bottles!
The number one thing most well-received at any fire station has always been lunch. Call ahead to let them know you’re coming and to get a head count and head out to your local Popeyes Chicken joint to completely make their day. Not into Popeyes? Try dropping off pizza… and not just any pizza. Find the local’s favorite and bring in that – it shows you actually cared enough to go out of your way to find them a neighborhood favorite!
That concludes our Tuesday Tips of 5 items you should be dropping off at fire stations. Marketing – whether it be in sales, fire chasing, agent marketing, commercial property marketing – is all about building a relationship. With all the ideas above, try to throw in your own flare… something that will set you apart in their minds and make them say “Oh yeah, I remember you… you were the guy who…” fill in the blank.
Also, if you liked this post, don’t forget to hit that heart button (it’s a way for you to save you favorite posts from this website) and share among your coworkers!
Have an Idea?
Have an idea for things you can leave at fire stations to promote fire station marketing? Let us know! Sharing is caring, and hey, it’s good karma, right?
What are the 5 items mentioned on the page to drop off at fire stations?
The 5 items mentioned on the page to drop off at fire stations are:
- Snacks and drinks
- Personal care items
- Gift cards Branded gear
- Thank you notes
Why is it a good idea to drop off snacks and drinks at fire stations?
Dropping off snacks and drinks at fire stations is a good idea because it shows appreciation and support for the hardworking firefighters and can help to build relationships and increase brand awareness.
Why is it a good idea to drop off personal care items at fire stations?
Dropping off personal care items at fire stations is a good idea because it shows appreciation and support for the hardworking firefighters and can help to keep them comfortable and well-equipped during their shifts.
Why is it a good idea to drop off gift cards at fire stations?
Dropping off gift cards at fire stations is a good idea because it shows appreciation and support for the hardworking firefighters and can help to provide them with a small token of gratitude.
Why is it a good idea to drop off branded gear at fire stations?
Dropping off branded gear at fire stations is a good idea because it helps to increase brand awareness and can serve as a constant reminder of the business every time the gear is worn.
Why is it a good idea to drop off thank you notes at fire stations?
Dropping off thank you notes at fire stations is a good idea because it shows appreciation and support for the hardworking firefighters and can help to build relationships and increase brand awareness.
How can I choose the right items to drop off at fire stations?
To choose the right items to drop off at fire stations, businesses should consider the specific needs and preferences of the firefighters, as well as their budget and resources.
How often should I drop off items at fire stations?
The frequency of dropping off items at fire stations can vary depending on the specific needs and goals of the business. However, it is generally recommended to drop off items regularly, such as once a quarter or once a year, to maintain and strengthen relationships and increase brand awareness.
How can I make sure that my efforts to drop off items at fire stations are effective and successful?
To make sure that efforts to drop off items at fire stations are effective and successful, businesses should personalize their approach, be clear and concise in their messaging, and be genuine in their efforts to show appreciation and support for the hardworking firefighters.