Preemptive Marketing – Be the Maverick

Welcome to our first installment of “Social Sunday,” the day we set aside to discuss social media and the ever complicated restoration industry. Unlike most construction companies who capitalize on an emotional connection to get a woman to want to remodel her kitchen or a man to want to turn that car port into his dream “man cave,” restoration companies have one of the toughest hurdles of all – marketing before the services are wanted or needed. How do you make someone want to use you to de-flood their basement when their basement hasn’t even flooded? The odds are definitely against us – that is, until the rain storm hits.

That’s the interesting thing about property restoration marketing – nobody wants to hear from you until they need to hear from you. And when that time comes, there are many restoration guys out there vying for that homeowners attention. So how do you set yourself apart from the next guy with a van and a hammer who recently got into the restoration business… yesterday?

This is what I like to call “preemptive marketing” … marketing to your target audience before they even know why someone would call you. In the military, a preemptive strike is described as “a surprise attack that is launched in order to prevent the enemy from doing it to you.” A little extreme, but you get the point – preemptive marketing is reaching out to them before they have to reach out to you – to be the Top Gun of marketing.

Now you may be thinking I just have a lifetime crush on Tom Cruise, which I do, but seriously. When your marketing team is comprised of a Maverick and a Goose, you’ll be preemptively marketing like a navy jet pilot. Doing things out of the ordinary, reaching to be the best, having a team to back you up – this is what great marketing is made of. And, in the restoration industry, it’s a must. Thinking outside of the box… or the cockpit… is what will separate you from the guy down the street.

That’s what this blog is about – being the Maverick of Marketing


What’s Social Sunday?

Social Sunday – the day the Restoration Marketing Blog makes a post regarding the restoration industry and social media tactics, tips, tricks, and more.


What is preemptive marketing?

Preemptive marketing is a strategy that involves anticipating and addressing the needs and concerns of customers before they arise, in order to build trust and loyalty and gain a competitive advantage.

Why is preemptive marketing important?

Preemptive marketing is important because it allows businesses to proactively address customer needs and concerns, improve customer satisfaction and retention, and differentiate themselves from competitors.

How can businesses implement preemptive marketing?

Businesses can implement preemptive marketing by conducting market research and analysis, creating content that addresses customer pain points and questions, and engaging with customers through social media and other channels.

What are some examples of preemptive marketing?

Examples of preemptive marketing include creating content that answers common customer questions, providing proactive customer support and service, and offering free resources or tools that address customer needs.

How can preemptive marketing improve customer satisfaction and retention?

Preemptive marketing can improve customer satisfaction and retention by demonstrating that a business understands and cares about its customers’ needs and concerns, and by providing proactive solutions and support.

Can preemptive marketing be used in any industry?

Yes, preemptive marketing can be used in any industry that involves customer interactions and relationships.

How does preemptive marketing differ from reactive marketing?

Preemptive marketing is proactive and focuses on anticipating and addressing customer needs and concerns before they arise, while reactive marketing responds to customer needs and concerns after they have arisen.

Can preemptive marketing lead to increased sales and revenue?

Yes, preemptive marketing can lead to increased sales and revenue by improving customer satisfaction and retention, and by building trust and loyalty among customers.

How can businesses measure the success of their preemptive marketing efforts?

Businesses can measure the success of their preemptive marketing efforts by tracking customer feedback and satisfaction, monitoring customer retention and loyalty, and analyzing website and social media engagement metrics.

What are some challenges that businesses may face when implementing preemptive marketing?

Challenges that businesses may face when implementing preemptive marketing include identifying customer needs and concerns, creating effective content and resources, and effectively communicating with customers through various channels.

What are some best practices for implementing preemptive marketing?

Best practices for implementing preemptive marketing include conducting thorough market research and analysis, creating high-quality and relevant content, engaging with customers through multiple channels, and continually evaluating and refining marketing efforts.

About the Author

16 thoughts on “Preemptive Marketing – Be the Maverick

  1. Awesome post! Love Top Gun, so having a comparison between that and marketing already has me excited!

  2. This article on preemptive marketing is a must-read for any business owner looking to stay ahead of the curve. The author does an excellent job of explaining the concept of preemptive marketing and providing practical tips on how to implement it in your own business.

  3. This article on preemptive marketing is a must-read for any business looking to stand out in a crowded market. The author’s insights on being a maverick and taking calculated risks are both inspiring and practical.

  4. This article about preemptive marketing is a must-read for any business looking to stay ahead of the curve. The author presents a refreshing approach to marketing that challenges traditional methods and encourages businesses to think outside the box.

  5. As someone who has struggled with marketing their restoration business, I found this article to be incredibly helpful. The focus on building a unique brand identity and taking a proactive approach to marketing is spot on.

  6. As someone who has been in the marketing industry for years, I found this article to be incredibly insightful. The author not only explains what preemptive marketing is but also dives into how it can benefit businesses of all sizes. I highly recommend giving this article a read.

  7. I found this article on preemptive marketing to be both insightful and informative. The author provides practical tips and strategies for businesses to proactively reach their target audience, creating a more effective marketing strategy.

  8. I appreciated the author’s emphasis on the importance of research and data analysis in preemptive marketing. It’s not enough to just take risks – you have to know what you’re getting into and be prepared for the outcome.

  9. I was blown away by the level of detail in this article on preemptive marketing. The author provides real-life examples of companies that have successfully used this strategy, which made it much easier for me to understand how to apply it to my own business.

  10. The author’s perspective on preemptive marketing brings a new level of innovation to the traditional marketing approach. The article provides valuable insights that are relevant to small and large businesses alike.

  11. If you’re tired of following the same old marketing strategies, this article is for you. The author presents a fresh perspective on standing out from the competition and making a name for yourself in the restoration industry.

  12. If you’re tired of playing catch-up with your competitors, then you need to read this article on preemptive marketing. The author breaks down the steps you need to take to get ahead of the game, including identifying your target audience, creating a unique value proposition, and building a strong brand identity.

  13. This article highlights the importance of taking a proactive approach to marketing. The author’s ideas on preemptive marketing are well-researched and practical, making it a valuable resource for businesses looking to optimize their marketing strategies.

  14. Overall, I found this article to be engaging and informative. It’s clear that the author has a deep understanding of marketing and business strategy, and I came away with a lot of actionable ideas for my own restoration company.

  15. I can’t recommend this article on preemptive marketing enough. It’s a great resource for anyone who wants to take their marketing strategy to the next level. The author’s clear writing style and helpful tips make it easy to understand and implement this powerful marketing technique.

  16. I highly recommend this article to anyone looking for fresh ideas on improving their marketing strategy. The author’s insights on preemptive marketing are thought-provoking and provide a unique perspective that is sure to inspire businesses of all sizes.

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