If you have a Pinterest account already, you’ll thank the internet gods when you hear that Pinterest has unveiled company pages. Now, those of you who have a “company page” under the guise of a regular user may not want to give up all those precious pins, BUT – Pinterest sweetened up the deal. But let’s explain to the masses what Pinterest is and then we’ll hit the why you should be on it with a company page.

Pinterest is one of the latest in a slew of out-of-the-ordinary social networking websites that connects the world of pictures via masses of online cork boards that gather collections of various things that end users choose. For example, “pinner” could have a board dedicated to nail polish colors, cleaning tips, home design, and Halloween ideas – it’s completely up to them. So why should you be on Pinterest as a Restoration company? Glad you asked…

  1. Conversion rates for Pinterest traffic are 50% higher – http://venturebeat.com/2012/07/19/pinterest-indigo-gigya-doubled-social-traffic/#cuKOpHwWfi5WoC5S.99%20 than conversion rates from other traffic and Pinterest is the top converting social media site for “Top of the Funnel” advertising.
  2. Pinterest buyers – http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/ The_State_of_the_U.S._Online_Retail_Economy_in_Q2_2012 spend more money – http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/ The_State_of_the_U.S._Online_Retail_Economy_in_Q2_2012 , more often, on more items than any of the other top 5 social media sites.
  3. 47% of U.S. online consumers – http://www.blogher.com/files/2012socialmediafinalv2-120314103327-phpapp02.pdf have made a purchase based on recommendations from Pinterest.
  4. Pinterest generates 4x more revenue – http://venturebeat.com/2012/04/09/pinterest-drives-more-revenue-per-click-than-twitter-or-facebook/#jTDeSZy2YJB157wc.99%20 (per click) than Twitter and 27% more per click than Facebook.
  5. 80% – http://expandedramblings.com/index.php/pinterest-stats/ of total pinterest pins are repins.

Pinterest is talking, and its people are listening. Posting content on Pinterest increase backlinks to your website, pushes your content into a new market, and hopefully generates some clientele. Is it easy? No – you must consistently post quality content, follow other pinner’s boards, and interact via likes and comments. Like any social media profile, there’s no such thing as “set it and forget it.”

set it and forget it meme ^ don’t do this with your social media profiles

So start creating quality content. How? Install a beautiful bathroom fixture and photograph it (professionally… put that iPhone down). Rebuild a gorgeous master bedroom and throw it on a “room design” board. The choices are up to you to make it your own! And the best part of Pinterest marketing? It’s absolutely F-R-E-E! (we’re all about saving money here at the Restoration Marketing Blog)

Have a Page Already? Read on.

So you have a page already, and you don’t know why you should switch to a company page. Fair enough. Pinterest allows you to actually have your business name listed rather than your name, or an attempt at making your business’s name sound like a real name (No one’s falling for “Mr. WaterFire RestorationCompany” as an actual name). Also, Pinterest allows you to track your company page’s analytics. You can see who has visited your page and from where, who pinned what, and who repinned what. What was your most popular pin? Pinterest can tell you that too. All around, the functionality is 100% better for a company when the company can use a company page (makes sense, right?). I’d HIGHLY recommend the switch. Do it now and you’ll be thanking yourself later.

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