If you’re an SEO (search engine optimization) expert, click away. This is a basics post for those of you who don’t perhaps have a Ph.D. in search engine strategies. There are so many components of SEO, that we’ll have to separate it into parts over the course of a few months. Please know that I am no SEO mogul myself, but there are a few simple tips and tricks we can all pick up on… SEO expert or SEO beginner.

Search Engine Optimization isn’t a one-time-and-done process. As SEO rules are updated, search engines like Google are making fresh content a necessity. To have a fully optimized site (if we’re honest with ourselves, no site will ever be 100% optimized… I’ll explain), you should implement as many of these tips as possible, but be careful, the rules are constantly changing. So how can you keep up with a rule book when the rule makers are always changing the rules?! Annoying, I know. But look at it from Google’s perspective – giving its users quality content will keep their users coming back… just like doing good restoration work will keep your clients calling back.

If you’re not interested in learning SEO tips, you have two options – don’t worry about the internet and stick with the archaic way of “if you build it, they will come” mentality, or… listen up, take notes, and profit (yes, I’m saying you need to learn this, or watch your competition figure it out). Also, if you have some money to burn, you can always hire this task out to various companies (it’s like asking someone to raise your kids for you… if you don’t mind the potential for them to be insane, then by all means!)

Right now, let’s talk about backlinking.

Google SEO – Backlinks

Backlinking – it’ a term you commonly here in SEO-speak and it still applies to even the restoration industry. Let me explain – if I link to another website like I did right here – http://www.facebook.com/RestorationMarketingBlog , I’ve backlinked to that website. For comparison sake, it’s like standing on a street corner with a dozen doughnuts. The man holding the box of doughnuts is a website with great content. Everyone who takes a doughnut from his box is other websites who link back to that awesome website with great content. (am I craving doughnuts now or what?!) Those websites who linked back (people who took the doughnuts) enjoy the perks of linking back to great content, while the man who put the time in purchasing the doughnuts and handing them out (the great website everyone’s linking to) gets the perks of backlinking.

The formal definition for backlinks is…

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.

Complicated, yes. Doable, yes. The key thing you need to remember for backlinking is this : Content is King. Write it down, put it up on your monitor, get it tattooed on your arm (if you’re into that sort of thing). Content, content, content! Fresh, unique, valuable content will make people want to link back to your website!

In the past, crooked SEO companies would sell your on a list of thousands of backlinks to your website meaning they would generate links from your website to dummy blogs and other dummy websites. Don’t walk, RUN away from this. It’s a blackhat SEO trick and will result in a time-out in the Google corner (which means you’ll fall off the face of the Google search engine). You should focus on creating natural backlinks. And how do we do that? *everyone repeat together* Fresh, Quality Content.

Guest Posting – What is it? What does it Mean?

A great tip to create a natural backlink is to guest post. Guest posting is when one website owner volunteers to do a write up on another website owner’s blog (we’ll be having guest posts here, so be on the lookout for opportunities!). By volunteering to guest post, you can link back, naturally, to your own website either within the content, or in the author block. Another perk of guest posting is the free advertising you’ll get from that blog. We all have a Facebook page fan – http://www.facebook.com/RestorationMarketingBlog base waiting to read some fresh content.

So you’re willing to guest post, but don’t know anyone with a blog willing to let you do a write- up on the last restoration project you did? I’m calling bull crap on that. Look at your subs. Do they have websites? Your paint supplier, your carpenter, your subs, even your client may have their own blog! There are so many options waiting to be tapped into.

Creating your Own Backlinks.

Do you belong to a Linkedin group? Post up a few of your articles there (don’t spam, no one like a spammer). It’s a great place to share content and find your own list of guest posters willing to offer up their time for some backlinks lovin’ – if they know what’s good for them, that is.

Finally, if you would like humble old me to guest post on your blog, feel free to leave a request in the comments!

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