The restoration world is absolutely huge, so marketing is key in setting ones self apart. I’ve come up with a list (based on Remodeling 550’s top 25 Restoration Companies of 2012 - http://www.remodeling.hw.net/remodeling-market-data/insurance-restoration1.aspx ) of restoration company tag lines… those who have them, those who don’t, and what that means.

Out of the list of 27 or so Restoration companies (I took the liberty of adding a few myself), I found that only 11 companies had clearly states tag lines. A tag line can be defined as “a catchphrase or slogan, esp. as used in advertising.” Whether they’re right for you and your company is a different story.

So let’s say you don’t think tag lines are important. Let’s run a little test (don’t worry, you won’t be graded… maybe). Fill in the blanks… as fast as you can, if you can’t think of one, go on to the next one.

  • Every Kiss Begins with ______________________ .
  • _________ – Just Do It.
  • Have it Your Way. –  ________________________
  • I’m Lovin’ It. – _____________________________
  • Melts in Your Hand, Not in Your Mouth. – ________
  • _______________________, You’re in Good Hands.
  • Can You Hear Me Now? Good. – ________________
  • _____________________, Because You’re Worth It.
  • What happens here, stays here. – ____ ___________
  • The quicker picker-upper _____________________

I could go on and on. How’d you score? If not fairly well, you need to get out more.

Then why look up tag lines?! Well, I was talking to my grandmother about restoration marketing, and the first thing she says was, “Oh, you mean “like it never even happened?” No no, I don’t work for Servpro and they’re not paying me to make other restoration companies jealous (I do accept Starbucks as a legal for of bribery… kidding), but they built up a brand so strong that my grandmother, who has never used a restoration company, knew exactly who they were.

  • A-1 Flood Tech - http://www.a1floodtech.com/ – “We Keep You Dry”
  • A & I Fire & Water Restoration - http://www.ai-restoration.com/
  • Acumen Contractors - http://www.acumencontracting.com/
  • American Technologies Inc. - http://www.atirestoration.com/
  • Belfor Holdings: “The Worldwide Leader in Disaster Recovery and Property Restoration”
  • Bloomfield Construction - http://www.bloomfieldconstruction.com/
  • Bowles Construction - http://bowlesconstruction.com/ : “The First Call Solves it All”
  • Calvary Construction & Consulting - http://www.cavalryconstruction.com/ : “Trusted leader in the Restoration Industry since 1989”
  • Giertsen Co. - http://giertsenco.com/html/home.html : “When Disaster Strikes, Count on Giertsen”
  • J.C. Restoration - http://www.jcrestoration.com/ : “Helping You Rebuild”
  • John H. Allen Company - http://www.johnhallen.com/
  • Kowalski Construction Inc. - http://www.kowalski.com/ : “Piecing Together Home and Business… since 1967.”
  • Mellon Certified Restoration - http://www.melloncr.com/
  • Menold Construction & Restoration - http://www.menoldinc.com/
  • Metro Disaster Specialists - http://www.metrodisaster.com/
  • Paul Davis Restoration - http://www.pauldaviscompanies.com/ : “Call Paul!”
  • RestorAid Remodeling and Restoration - http://www.restoraid.com/ :
  • Servpro : “Like it Never Even Happened”
  • ServiceMaster
  • Statewide Disaster Restoration - http://statewidedisaster.com/statewide-disaster-restoration-michigan-florida/ :
  • The Roofman - http://www.roofman.com/ :
  • Quality First Builders - http://www.qfbuilders.com/ : “In Time of Crisis, We Put What Matters First.”
  • Ultraclean Disaster Response Team - http://www.ultracleanpro.com/
  • United Cleaning & Restoration - http://www.unitedcr.com/aboutus.htm
  • USPro - http://www.usproservices.com/
  • VanDam Krusinga Building and Restoration - http://www.vk1call.com/ : “When Disaster Strikes, We’re here for You.”

 

5 Comments

 

  1. March 29, 2013  1:27 am by James Reply

    very useful list of restoration company. i live in Canada (Toronto). a couple of years back, my naughty kids set fire while lightening the Cristmas Tree with Candles. The room was burning and i had to do something quick then i used the services provided by the Fire Damage Restoration - http://www.aaes.ca/ . these people quickly came and saved the day. i hope this will be another good addition in the list.

  2. July 20, 2015  2:39 pm by Stacy Nicole Schanks Reply

    ww.nationalwaterrestoration.com

    National Water Restoration is not a force to reckon with when disaster strikes

  3. Pingback : The Benefits of Using an Independent Restoration Company to Fix Your Water Damaged Asset

  4. January 14, 2016  2:43 am by Jake Blalk Reply

    One more to add to the list Flood Services Canada - http://www.floodservices.ca/ - 24/7 EMERGENCY FLOOD SERVICE. CALL US NOW AND HELP WILL BE ON IT'S WAY!

  5. February 2, 2016  5:36 pm by Joe Reply

    Second opinion - is "There in a Flash to Fix Your Floods!" too cheesy?

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