I’m not a big reader… in fact, as my Barnes & Noble account gathers dust, my Amazon Audible account – http://www.audible.com/ it firin’ away. I can’t explain it, but what I can explain is that I read this book, cover to cover, twice (that’s saying a lot for someone like me). I’ve even given copies of it away. It’s a book that takes stale marketing techniques, flushes them down the toilet, and replaces them with 21st century ideas that aren’t rocket science, but they work. It’s the single book every property restoration marketer should have on the bedside table at all times. What book am I talking about?
Unmarketing : Stop Marketing and Start Engaging. – http://amzn.to/VWz99i
(Click the title above for a link to the Amazon store where you can pick this book up for $12.89… well worth the price tag). Unmarketing, by Scott Stratten, well… I’ll let its own intro speak for itself…
“No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is “marketing,” then the world would probably prefer whatever is the opposite of that. If you’re ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, andUnMarketing gives you innovative ways out of the old “Push and Pray” rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows!
“[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!”
—Famous author who hasn’t read this book
“This book has a great amount of words.”
—Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial
“This book is the greatest business book in the world, besides mine.”
—Author who only gives testimonials to people who give him one in return”
If it’s not just the hilarious list of endorsers on the back cover that inspire you to buy the book, the content will. Engagement is such a foreign concept in marketing, and yet it should be the cornerstone of your marketing plan! If the customer doesn’t like you, they won’t buy from you! It’s all about the relationship.
I won’t give too much of the book away, but it comes with my highest marketing recommendation… er… or should I say, “engaging” recommendation. Shout out to Scott – http://www.linkedin.com/in/unmarketing for developing a book that doesn’t mind hurting people’s feelings in order to help them get ahead of the game!
About the Author
“SCOTT STRATTEN is the President of UnMarketing.com and is an expert in the types of viral, social, and authentic marketing that he calls “Un-Marketing.” His clients’ viral marketing videos have been viewed over 60 million times and have generated major returns. Stratten has recently appeared on sites like Mashable.com and CNN.com, as well as in publications such as the Wall Street Journal, USA Today, and Fast Company. He speaks and consults globally on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing—and just plain old good conversation. Visit UnMarketing.com”
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What is the book recommended in the article for property restoration marketers?
The book recommended in the article for property restoration marketers is “They Ask, You Answer” by Marcus Sheridan.
What is “They Ask, You Answer” about?
“They Ask, You Answer” is a book about content marketing, specifically how to create content that answers the questions and concerns of potential customers in a way that builds trust and drives sales.
Why is “They Ask, You Answer” important for property restoration marketers?
“They Ask, You Answer” is important for property restoration marketers because it provides practical advice and strategies for creating content that resonates with potential customers and positions a business as a trusted and reliable source of information.
What are some key takeaways from “They Ask, You Answer”?
Key takeaways from “They Ask, You Answer” include the importance of addressing customer questions and concerns directly and honestly, the value of transparency and authenticity in marketing, and the need to create and distribute high-quality content that provides value to potential customers.
How can property restoration marketers apply the principles in “They Ask, You Answer” to their marketing efforts?
Property restoration marketers can apply the principles in “They Ask, You Answer” to their marketing efforts by identifying the questions and concerns of their target audience, creating and distributing high-quality content that addresses those questions and concerns, and measuring the effectiveness of their content through metrics such as website traffic, social media engagement, and customer feedback.
What are some examples of content that property restoration marketers could create using the principles in “They Ask, You Answer”?
Examples of content that property restoration marketers could create using the principles in “They Ask, You Answer” include blog posts that answer common customer questions about property restoration, videos that provide tips and advice for preparing for a disaster, and case studies that demonstrate the effectiveness of a company’s restoration services.
Can “They Ask, You Answer” be applied to other industries besides property restoration?
Yes, “They Ask, You Answer” can be applied to other industries besides property restoration, as the principles of content marketing and addressing customer questions and concerns are applicable to any business that wants to build trust and drive sales through their marketing efforts.
Is “They Ask, You Answer” relevant in 2021 and beyond?
Yes, “They Ask, You Answer” is relevant in 2021 and beyond, as the principles of content marketing and addressing customer questions and concerns are fundamental to effective marketing in today’s digital age.
One thought on “The Book Every Property Restoration Marketer Should Be Required to Read”
The book just arrived in the mail this week and I am looking forward to reading it….thanks for blog post and recommendation on it.