Welcome to our first installment of “Social Sunday,” the day we set aside to discuss social media and the ever complicated restoration industry. Unlike most construction companies who capitalize on an emotional connection to get a woman to want to remodel her kitchen or a man to want to turn that car port into his dream “man cave,” restoration companies have one of the toughest hurdles of all – marketing before the services are wanted or needed. How do you make someone want to use you to de-flood their basement when their basement hasn’t even flooded? The odds are definitely against us – that is, until the rain storm hits.

That’s the interesting thing about property restoration marketing – nobody wants to hear from you until they need to hear from you. And when that time comes, there are many restoration guys out there vying for that homeowners attention. So how do you set yourself apart from the next guy with a van and a hammer who recently got into the restoration business… yesterday?



This is what I like to call “preemptive marketing” … marketing to your target audience before they even know why someone would call you. In the military, a preemptive strike is described as “a surprise attack that is launched in order to prevent the enemy from doing it to you.” A little extreme, but you get the point – preemptive marketing is reaching out to them before they have to reach out to you – to be the Top Gun of marketing.

Now you may be thinking I just have a lifetime crush on Tom Cruise, which I do, but seriously. When your marketing team is comprised of a Maverick and a Goose, you’ll be preemptively marketing like a navy jet pilot. Doing things out of the ordinary, reaching to be the best, having a team to back you up – this is what great marketing is made of. And, in the restoration industry, it’s a must. Thinking outside of the box… or the cockpit… is what will separate you from the guy down the street.



That’s what this blog is about – being the Maverick of Marketing



What’s Social Sunday?

Social Sunday – the day the Restoration Marketing Blog makes a post regarding the restoration industry and social media tactics, tips, tricks, and more.



 

1 Comment

 

  1. February 17, 2017  5:32 AM by Sam Chung Reply

    Awesome post! Love Top Gun, so having a comparison between that and marketing already has me excited!

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