Fresh off the Press

 

 

2013 Edition of How to Create a Facebook Ad for Pages

Welcome to our second installment of Social Sunday,  the day we set aside to discuss social media and the ever complicated restoration industry. What are Facebook Ads? Facebook ads are advertisements paid for by companies, pages, or people meant to promote their page, product, website, etc. There are many variations of Facebook ads since Facebook’s last update, but we’ll focus on the basic ad in this post. Facebook ads appear in […]

 

The Book Every Property Restoration Marketer Should Be Required to Read

I’m not a big reader… in fact, as my Barnes & Noble account gathers dust, my Amazon Audible account it firin’ away. I can’t explain it, but what I can explain is that I read this book, cover to cover, twice (that’s saying a lot for someone like me). I’ve even given copies of it away. It’s a book that takes stale marketing techniques, flushes them down the toilet, and […]

 

5 Smartphone Apps for Saving Business Cards

The information found in this blog post was featured in an original blog post on Mashable entitled “5 Apps to Digitize Your Business Cards.”  If there’s one element of marketing that will never go away, it’s the business card. Within its 3” x 2” design, that little paper rectangle contains some of the most valuable information to any marketing representative. From names, numbers, positions, and email addresses, the business card is the […]

 

The Blank Billboard (a comparison by Katya Andresen)

Happy Friday Free-for-All! The point at which the restoration blog gets to post something completely random that pertains to the restoration marketing industry! I was reading an article post by Katya Andresen via Linkedin today. Katya works as the COO and CSO at Network for Good in Washington D.C.. Restoration company? No – but the principles she brings up in her article run far beyond her philanthropic tech start-up. Featured in […]

 

3 Tips to Get the Most Out of Your Association Membership

Just when you thought you’ve heard of every property association out there, you quickly realize ten more were seemingly started up over night. Literally, there are associations for associations. Are they valuable resources? They can be. Do you have to work for it? Most definitely. I find that few people can join a property management association and get work without having to ever lift a finger. So if you’re paying thousands of […]

 

3 Websites to Make Your Newsletters Super Easy

The days of mailing out newsletters have gone by the way of the pony express (and thankfully too). Welcome to the 21st century, where we connect, like, share, tweet, retweet, etc. If your newsletter is still stuck in the days of yesteryear, then this post is for you, my friend. We’ll talk about the best content for newsletters in a later blog, but right now, let’s address actually having a company newsletter […]

 

5 Items You Should Be Dropping Off at Fire Stations

Happy Tips Tuesdays – the day of the week where I give you some sort of awesomesauce restoration marketing tip! 5 Items You Should Be Dropping Off at Fire Stations I’m sitting here with our emergency responder (fire chasers, people, fire chasers… let’s call them what they are) and we’re talking about the 5 best things he’s taken to fire station – what the industry formally refers to as “Fire […]

 

Preemptive Marketing - Be the Maverick

Welcome to our first installment of “Social Sunday,” the day we set aside to discuss social media and the ever complicated restoration industry. Unlike most construction companies who capitalize on an emotional connection to get a woman to want to remodel her kitchen or a man to want to turn that car port into his dream “man cave,” restoration companies have one of the toughest hurdles of all – marketing before […]