Download these Free Memorial Day Facebook Cover Photos

If you consider yourself “Facebook Affluent,” you’ll know the benefits of keeping your Facebook page fresh – and what better / easier way to do that than with an awesome cover photo. With Memorial Day this weekend, I thought it would be nice to put together a few Cover Photos related to the holiday reminding everyone that this day is more than just burger and a beer day, it’s the […]

 

Why Your Restoration Company Should be Working with a Charity

“Goodwill is the one and only asset that competition cannot undersell or destroy.” – Ludwig Borne If there’s one thing everyone knows, it’s that what goes around comes around. You do good for others, good will come to you. And while we shouldn’t do good things with the intent of getting good back, it doesn’t hurt to enjoy the benefits. In a whole new marketing category entitled “Charitable Marketing” (also known […]

 

3 Best Items to Give Out at Property Management Expos

Expos… or what I like to refer to as “tchotchke conventions” are a necessary part of any property restoration marketer’s to-do list. From associations to local gatherings, everyone has a convention and everyone needs vendors to display (also known as “paying for said convention“). The main goal at conventions is to get your name out there, gather business cards, and hand out your information in the form of flyers, business cards, […]

 

Networking on the Rocks - Why You Should be Hosting a Restoration Happy Hour

Let’s face it – restoration marketing just ain’t easy. But you know what is easy? Grabbing a few martini’s (ladies… or men if you’re man enough) and sitting down on a Thursday afternoon talking about nothing too important. What I’m saying is this – you’re doing yourself a disservice by not hosting a restoration happy hour. Now I know what some of you are thinking because I’ve heard it been said […]

 

Uniforms : The Good, the Bad, and the Ugly

TOMA… the acronym for “Top of Mind Awareness,” according to Wikipedia “is a brand or specific product coming first in customers’ minds when thinking of a particular industry.Companies attempt to build brand awareness through media exposure on channels such as internet, radio, newspapers, television, magazines, and social media.” Awesome right? But when does TOMA become “too much”? Uniforms are considered a great way to build brand unity. Being uniformly dressed also helps with enforcing that […]

 

A List of 25 Restoration Companies and their Tag Lines

The restoration world is absolutely huge, so marketing is key in setting ones self apart. I’ve come up with a list (based on Remodeling 550’s top 25 Restoration Companies of 2012) of restoration company tag lines… those who have them, those who don’t, and what that means. Out of the list of 27 or so Restoration companies (I took the liberty of adding a few myself), I found that only 11 […]

 

The Blank Billboard (a comparison by Katya Andresen)

Happy Friday Free-for-All! The point at which the restoration blog gets to post something completely random that pertains to the restoration marketing industry! I was reading an article post by Katya Andresen via Linkedin today. Katya works as the COO and CSO at Network for Good in Washington D.C.. Restoration company? No – but the principles she brings up in her article run far beyond her philanthropic tech start-up. Featured in […]