Marketing to Insurance Professionals is no easy task. These guys have been around and by that I mean – they’ve seen every Tom, Dick, and Harry in the Restoration Marketing world. They know what we are all about and most of them don’t want to see us knocking. But marketing to insurance agencies, however inconvenient, is a necessary part of your restoration marketing tactics – and we’ve got some tips to “spice thing up” when it comes to marketing to these hard-to-connect-to powerful individuals.
1. Get them on your Newsletter
Nothing says “Hey, just stopping by, don’t mean any harm” like a monthly newsletter. It’ll save you a drive to their offices, it’ll get you in front of their faces, and you can actually provide them valuable content. Now if your newsletter is regurgitated crap about your restoration company, don’t even bother sending it out. Think in the minds of your insurance clients. What do they want to read about? Maybe upcoming trends in the insurance industry, tips and tricks to save them time and effort, or maybe even local tidbits straight from the heart of your town. Send them something they’ll want to read.
2. “Win” a Free Lunch.
No no, I’m not asking you to rig anything, but creating a contest in which people win will definitely get you into some office doors. Offer up a contest for insurance offices to win a free lunch. The first thing you’ll learn about people is that everyone loves to win and everyone loves free food. By offering up a contest, you’ll see a three-fold benefit. First, you’ll get their info. Let them know that everyone in the office who throws in a business card gets them an extra chance towards the prize. Cha-ching! Second, you’ve created a sense of community. You went from being a vendor to being one of the team – getting the office together for some friendly rivalry. They’ll see you in a better light. And lastly, when dropping off the lunches, you’ll have a captive audience indebtedly listening to every word you speak while they enjoy their free lunch. Seriously, your odds don’t get better than this as a marketer.
Make it even more fun – get a giant fish bowl and take it from office to office – that way people can see how many other offices are taking part in the fun.
3. Facebook Contests
Social media is a huge buzzword when it comes to marketing, so why not jump on that train!? The thing you should note about insurance professionals is that many of them are stuck behind a desk all day, and when the office allows, they’ll be able to jump on your Facebook page to enter in whatever contest you may be hosting. I’ve seen everything from BINGO to “Post up a picture of our trucks and win a free iPad” contests. If you want to get even more techy with it, online software companies like (formally known as) North Social offer a lot of social media contest options on a per month basis.
4. Word Searches
This was a random thing I tried once after hearing pretty good feedback from a few other restoration offices who were trying it. Sending a custom made word search to receptionists at insurance offices is actually something they seem to really enjoy! As corny as it sounds, when I sent out 50 mailed word searches, I received about 10 back every time. To anyone who sent it back, we brought them a free ice cream party. Turns out, the receptionists at many of the offices thought it was a lot of fun and spent their lunch hour passing the time and winning free ice cream. Go figure.
5. Support their Charities
You’d be surprised on how many of your client offices probably have some sort of community outreach. The major players in the insurance world definitely do. Stop by you client offices and ask them if they have any charities they are currently partaking in. See if you can donate your time (free marketing dollars, yay!) or your company’s money towards the cause. Many times, I would gather up old clothes from the ladies in our office and donate them to client charity clothes drives! It’s a great way to be involved in helping someone while also marketing to your client base.
Do you have any awesome marketing ideas when it comes to closed door insurance agents? Do tell!
FAQ
Who are closed-door insurance professionals?
Closed-door insurance professionals refer to insurance adjusters, claims handlers, and other insurance industry professionals who do not actively seek new business or work with contractors outside of their preferred network.
Why should I market my restoration business to closed-door insurance professionals?
Marketing your restoration business to closed-door insurance professionals can help you expand your customer base and increase sales. Insurance companies often work with a limited network of contractors, and reaching out to closed-door insurance professionals can give you the opportunity to be included in their preferred network.
What are the 5 new ways to market to closed-door insurance professionals mentioned in the article?
The 5 new ways to market to closed-door insurance professionals mentioned in the article are:
- Networking and building relationships with insurance professionals
- Creating valuable content, such as educational videos or blog posts
- Utilizing social media platforms, such as LinkedIn
- Participating in insurance industry events
- Offering incentives, such as discounts or special promotions
Are these marketing strategies effective for reaching closed-door insurance professionals?
Yes, these marketing strategies have been shown to be effective for reaching closed-door insurance professionals and expanding your customer base. However, it is important to tailor your approach based on your target audience and the specific needs of the insurance industry.
How can I get started with implementing these marketing strategies?
To get started with implementing these marketing strategies, start by researching and learning more about your target audience and the specific needs of the insurance industry. From there, you can begin to build relationships, create valuable content, utilize social media, and participate in industry events. Offer incentives, such as discounts or special promotions, to incentivize insurance professionals to work with you.
How long does it typically take to see results from these marketing strategies?
The amount of time it takes to see results from these marketing strategies will vary depending on the specific strategy, your target audience, and the needs of the insurance industry. However, with consistent effort and a tailored approach, you should start to see results in a few months to a year.
Is it necessary to use all 5 of the marketing strategies mentioned in the article?
No, it is not necessary to use all 5 of the marketing strategies mentioned in the article. You can choose to focus on the strategies that best fit your target audience and the specific needs of the insurance industry. It is important to have a clear understanding of your target audience and tailor your approach accordingly.
Can these marketing strategies be used in addition to traditional marketing methods?
Yes, these marketing strategies can be used in addition to traditional marketing methods, such as print advertising, direct mail, and cold calling. By incorporating both traditional and new marketing strategies, you can reach a wider audience and increase your chances of success.
Are these marketing strategies affordable for small businesses?
Many of these marketing strategies, such as networking, creating valuable content, and utilizing social media, can be done at little to no cost. Others, such as participating in industry events and offering incentives, may require a small investment. However, the return on investment can be significant, making these strategies a cost-effective way for small businesses to reach closed-door insurance professionals and expand their customer base.
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