Fresh off the Press



Your Marketing Can’t (and shouldn’t) Please Everyone. The Kmart Example.

Many of us have seen the recent ads for K-Mart – that stuff-mart type store that somehow never has gone out of business (if you see the one where I live, you’d understand where I coming from judging by the amount of cobwebs plaguing the furniture setups). Kmart, founded in 1962, has been through some rough, rather bland marketing years, but in the past year, Kmart has done something rather […]


What to Look for in your Marketing New Hire

Ok, let me start off with this disclaimer : If you’re on the because you want to do your own marketing, awesome. This post isn’t for you (although I highly commend your efforts here). But since you’re on the Restoration Marketing Blog already, why not go check out some other cool articles. Now back to what I was saying – What to Look For in Your New Marketing Employee […]


Pinterest unveils Company Pages – and You Should Have One.

If you have a Pinterest account already, you’ll thank the internet gods when you hear that Pinterest has unveiled company pages. Now, those of you who have a “company page” under the guise of a regular user may not want to give up all those precious pins, BUT – Pinterest sweetened up the deal. But let’s explain to the masses what Pinterest is and then we’ll hit the why you […]


The Results are In : Restoration Business Owners Prefer Forward Thinking Marketing Teams

Six months ago we took a poll on our ever-growing Linkedin Group –, the Restoration Marketing Blog (highly recommend becoming a member *cough cough*). The question was this: What is the #1 attribute you look for in a new marketing hire? – What-is-1-attribute-you-4866854.S.237342919?qid=e406211b-fa45-4901-b012-466e9cd070b6&trk=groups_most_popular-0-b-ttl&goback=%2Egmp_4866854 Wonder what the winning answer was? We gave participants 5 different options all dealing with various aspects the comprise pretty valuable attributes of a solid […]


5 Linkedin Restoration Networking Groups You Should Join Right Now

Let’s be honest – Linkedin is a GREAT resource for not only connecting with clients, but also connecting with competitors. *gasp* Yes, yes you read that correctly – I said connecting with competitors. We all have plenty of stuff to learn from others, and goodness knows we have learned plenty of lessons ourselves. So, now that you’re past the initial shock of actually sitting down with those you spend all […]


Download these Free Memorial Day Facebook Cover Photos

If you consider yourself “Facebook Affluent,” you’ll know the benefits of keeping your Facebook page fresh – and what better / easier way to do that than with an awesome cover photo. With Memorial Day this weekend, I thought it would be nice to put together a few Cover Photos related to the holiday reminding everyone that this day is more than just burger and a beer day, it’s the […]


Some Awesome Business Inspired Quotes

I was reading a discussion in one of the Linkedin Groups – I belong to entited “Have a favorite business Quote? Share it here.” by Dan Murray – , Coach | Consultant for Water Damage & Disaster Restoration Contractors. Some of these quotes submitted by group members were too good not to turn into a poster… so, posters they were made into! Here’s a few of my favorites […]


Why Your Restoration Company Should be Working with a Charity

“Goodwill is the one and only asset that competition cannot undersell or destroy.” – Ludwig Borne If there’s one thing everyone knows, it’s that what goes around comes around. You do good for others, good will come to you. And while we shouldn’t do good things with the intent of getting good back, it doesn’t hurt to enjoy the benefits. In a whole new marketing category entitled “Charitable Marketing” (also […]


6 Review Websites You Should be Watching

Review sites – it’s the 21st century gossip column and let me tell you – people are listening. Whether the information on business review sites is true or not doesn’t matter all that much since perception is reality. What your clients think about you will dictate how they respond to you. Your online brand is pretty much the first impression you will give your clients whether you like it or […]


5 Websites to find Great Restoration Marketing Ideas

The best place to find great restoration marketing ideas, you ask? Obviously, I’m a little biased on this one… but, I’m woman enough to recommend some great websites to use as resources for marketing ideas in the property restoration, because, if we’re honest with ourselves, there’s no such things as too many marketing ideas, right? Ok yes, that was a shameless self promotion, but let me explain – this […]


The Importance of a Yelp Review

“Angered by what she thought was shoddy work on her home, Fairfax resident Jane Perez did what has become the go-to form of retail vengeance in the Internet age: She logged on to Yelp and posted scathing reviews of the D.C. firm that did the job. Perez ticked off a list of accusations, including damage to her home, an invoice for work the contractor did not perform and jewelry that […]


3 Best Items to Give Out at Property Management Expos

Expos… or what I like to refer to as “ tchotchke – conventions” are a necessary part of any property restoration marketer’s to-do list. From associations to local gatherings, everyone has a convention and everyone needs vendors to display (also known as “paying for said convention“). The main goal at conventions is to get your name out there, gather business cards, and hand out your information in the form […]