I’m not a big reader… in fact, as my Barnes & Noble account gathers dust, my Amazon Audible account – http://www.audible.com/ it firin’ away. I can’t explain it, but what I can explain is that I read this book, cover to cover, twice (that’s saying a lot for someone like me). I’ve even given copies of it away. It’s a book that takes stale marketing techniques, flushes them down the […]