I was on a conference call the other day (I hate conference calls… everyone talking at the same time) when someone said “I just don’t get why we have to be on Facebook.” We were talking about a local association’s involvement with the online social networking site. What a great statement – he didn’t understand something, so he felt that it was unnecessary Imagine if everything we didn’t take the time to understand, we could just deem “unnecessary” (there goes the space program…).

Let me hit you with some facts that may convince you “non-believers” on why you need to have your hands in this dirty social networking world.

  • An average Facebook users has 130 friends. (source: AllTwitter – http://www.mediabistro.com/alltwitter/social-media-stats-2012_b30651 )
  • Monthly active users now total nearly 850 million. (source: Jeff Bullas – http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/#e5fZgwTPL4wacMHt.99 )
  • 23 percent of Facebook’s users check their account 5 or more times daily. (source: Socialnomics – http://www.socialnomics.net/2012/06/06/10-new-2012-social-media-stats-wow/ )
  • More than 1 million websites have integrated with Facebook in various ways. (source: Uberly – http://uberly.com/facebook-statistics-2012/ )
  • 80 percent of social media users prefer to connect with brands through Facebook. (source: Business2Community – http://www.business2community.com/facebook/facebook-marketing-statistics-you-need-to-know-0289953 )
  • A whopping 77 percent of B2C companies and 43 percent of B2B companies acquired customers from Facebook. (source: Business2Community – http://www.business2community.com/facebook/facebook-marketing-statistics-you-need-to-know-0289953 )

Convinced yet? These numbers are so mind-blowingly large, I don’t think we can truly comprehend them, but one thing we do know is that if you’re not in, you’re out. Facebook allows brands to connect with clients on a personal level. While you may not post on your website that it’s a bright, sunshiny day outside, you could easily post that on your Facebook page. Using Facebook to market your company can be compared to seeing someone in person who you’ve only ever spoken with over the phone. It’s like putting a face to a name.

Facebook is (for those SEO buffs out there) search engine optimizable – http://smallbiztrends.com/2010/03/5-quick-ways-to-improve-your-facebook-seo.html . What do I mean? I mean, your Facebook page could rank on the first page of Google search results… right next to your website. It’s like someone knocked on your door (searched for you on Google), you opened the door (had your website opened), and then you invited them inside (Facebook enters stage right).

Now, I know most of you don’t have to be convinced the Facebook is a great tool, and this article isn’t for you. This article is for those of you who don’t. Go forth, make pages, profit!

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