Instagram is one of the most popular photo sharing social channels that helps individuals and business owners to expand their brand by tapping into the customers minds. It is a proven way to easily grab the attention of customers by posting photos that relate to their brand and also showcasing the company’s culture and also in the way delighting customers. But in order to send your message across thousands of customers, you need to have them follow your brand in Instagram and unless you are a popular brand or individual, people will not want to follow you and you have to look for ways to increase your followers for Instagram. For a small or medium business owner, growing your fan base in Instagram can take time and you need to provide a lot of attention and post regularly with quality content in your account on a daily basis.

Even though there are several websites advertise to sell you thousands of followers for a certain price, purchased followers are both fake and low-quality profiles and do not serve any purpose except for the purpose of showing an increased count in your follower’s list. So let’s look into some organic ways to create followers that definitely love your brand and want to hear more from you about your brand etc.,

Optimize your Profile

In Instagram, everything starts with your Profile and it is the most important thing that people will look into, when they visit your account. If you look into some topmost Instagram accounts, you can notice a few things in common in all their profiles as they have a clear and understandable username, reasonable photo and a descriptive bio along with links to their official website etc.

Maintain Consistency

It is not important to post 100 posts a day in Instagram and but it is important that you need to be consistent in your posting. Even if you do post just 3-5 posts daily, make sure to follow the same level of consistency with your posts every day. With consistency in your posts, your followers for Instagram will know that you dedicated and will look forward to your next posts eagerly

Influencer Marketing

If you need to expand your business or take your business to the next level by adding more followers for Instagram quickly, then the only organic method is to go for Influencer Marketing. Influencer Marketing is all about introducing your brand to the customers with the help of a trusted source or a popular individual having a lot of followers. People always have the tendency to believe anything from popular individuals and if your product is really good, then your brand will be famous within seconds to the million followers of the popular individual and people will start flocking towards to your account to check whether it is true and how your brand qualifies etc.

Use Instagram Stories

Instagram Stories has become a huge hit among fans and it is a great way to get connected with your customers quickly. You can create your own story in the most engaging manner about how you started your company, what are the obstacles you faced and how you overcome difficulties that almost led to the closure of your business etc. people always like to hear stories that are real and how people have struggled and fought their way back to success. So if you really have an ultra-engaging story, chances are that your stories may appear in the recommended stories section to be viewed by millions of people and you can get free Instagram followers easily.

Share Engaging Videos

According to a recent survey, 52% of marketing professionals say that videos are the best type of content that provides a best ROI and among all content in Instagram, 65% of content is of video posts. So the more your posts are engaging and has more likes and comments, the more people will look forward to read your post.

Run Instagram Contests

Running contests in Instagram can definitely keep your audience engaged in a great manner. Always try to keep your customers on their toes by providing regular deals and offers and urge them to take the offer or it will close in the next few days or will only be available till the stocks last etc. Instead of announcing a single winner, try to announce various prizes and make sure that everyone who participates goes home with some discounts etc.

Utilize the Instagram Hashtag Strategy

Hashtagging is another brilliant way in aggregating free Instagram followers and building your business. While you are posting content in your Instagram account, make sure to tag your content with appropriate hashtags that relate to the current trending topics. This type of hash tagging will help in taking your content across a larger audience. Apart from tagging your content, your brand should also have a unique and reasonable hashtag in place. Say if your company is Dream Resorts, then your hashtag should be like #dreamresorts and not #dresorts or #thedreams etc.

Use Instagram Comments

Yes adding a comment on other users post will also help you in growing your followers for Instagram to a great extent. Choose accounts that have a similar kind of audience and start liking their posts and provide a descriptive comment about their post. If your comment is really good and descriptive, people will start looking at your profile and then follow you if you are consistent with your comments or if they like the posts in your account.


Instagram is defiantly a great social channel that can provide you with a lot of opportunities to grow your business to the next level. With a powerful strategy and maintaining consistency throughout along with posting quality content, you can surely increase your followers for Instagram to a great extent.


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