6 Review Websites You Should be Watching

Review sites – it’s the 21st century gossip column and let me tell you – people are listening. Whether the information on business review sites is true or not doesn’t matter all that much since perception is reality. What your clients think about you will dictate how they respond to you. Your online brand is pretty much the first impression you will give your clients whether you like it or […]

 

Analytics : What They Are, and How to Use Them

Whoever said marketing isn’t measurable hadn’t been introduced to the world of analytics. By definition – http://en.wikipedia.org/wiki/Analytics , “Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight.” A little wordy, but in summary – Analytics is […]

 

SEO tips 2013 – Part 1

If you’re an SEO (search engine optimization) expert, click away. This is a basics post for those of you who don’t perhaps have a Ph.D. in search engine strategies. There are so many components of SEO, that we’ll have to separate it into parts over the course of a few months. Please know that I am no SEO mogul myself, but there are a few simple tips and tricks we […]