Analytics : What They Are, and How to Use Them

Whoever said marketing isn’t measurable hadn’t been introduced to the world of analytics. By definition – http://en.wikipedia.org/wiki/Analytics , “Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight.” A little wordy, but in summary – Analytics is […]

 

3 Websites to Make Your Newsletters Super Easy

The days of mailing out newsletters have gone by the way of the pony express (and thankfully too). Welcome to the 21st century, where we connect, like, share, tweet, retweet, etc. If your newsletter is still stuck in the days of yesteryear, then this post is for you, my friend. We’ll talk about the best content for newsletters in a later blog, but right now, let’s address actually having a […]