1 Incredibly Easy Change to Help You Better Market Your Facebook Page

Here’s one incredibly easy change to make to your Facebook page that will help you better market yourself on one of the largest websites in the world – and it’s super easy to do. First, let me show you what we’re going to do. We’re going to add your URL to the information bar of your Facebook page – this is the #1 place people look for information on you, […]

 

Download these Free Memorial Day Facebook Cover Photos

If you consider yourself “Facebook Affluent,” you’ll know the benefits of keeping your Facebook page fresh – and what better / easier way to do that than with an awesome cover photo. With Memorial Day this weekend, I thought it would be nice to put together a few Cover Photos related to the holiday reminding everyone that this day is more than just burger and a beer day, it’s the […]

 

6 Review Websites You Should be Watching

Review sites – it’s the 21st century gossip column and let me tell you – people are listening. Whether the information on business review sites is true or not doesn’t matter all that much since perception is reality. What your clients think about you will dictate how they respond to you. Your online brand is pretty much the first impression you will give your clients whether you like it or not which is why […]

 

Promoting Posts on Facebook

If you’ve ever made a post on your Facebook page in the last year (this post was written on 3/31/), you’ve seen the option to “promote posts” option … or maybe you haven’t, which is why I decided to throw this little tid-bit of information together for Social Sunday. Promoting Posts on Facebook Promoting posts on Facebook give page admins the benefit of reaching a larger majority of their audience. […]

 

The Buffer App : Post Anytime Anywhere on Anything

What do you always hear about social media? The key is… consistency. Posting around the same time every day or every other day is far more useful than posting once a month and hoping that does anything for your bottom line (I’m going to call it now and say it doesn’t do much). But when you’re running a restoration company as well as running in and out of client’s homes, property management […]

 

Why Your Restoration Company Should be on Facebook

I was on a conference call the other day (I hate conference calls… everyone talking at the same time) when someone said “I just don’t get why we have to be on Facebook.” We were talking about a local association’s involvement with the online social networking site. What a great statement – he didn’t understand something, so he felt that it was unnecessary  Imagine if everything we didn’t take the time […]

 

2013 Edition of How to Create a Facebook Ad for Pages

Welcome to our second installment of Social Sunday,  the day we set aside to discuss social media and the ever complicated restoration industry. What are Facebook Ads? Facebook ads are advertisements paid for by companies, pages, or people meant to promote their page, product, website, etc. There are many variations of Facebook ads since Facebook’s last update, but we’ll focus on the basic ad in this post. Facebook ads appear in […]

 

Preemptive Marketing - Be the Maverick

Welcome to our first installment of “Social Sunday,” the day we set aside to discuss social media and the ever complicated restoration industry. Unlike most construction companies who capitalize on an emotional connection to get a woman to want to remodel her kitchen or a man to want to turn that car port into his dream “man cave,” restoration companies have one of the toughest hurdles of all – marketing before […]