3 Best Items to Give Out at Property Management Expos

Expos… or what I like to refer to as “ tchotchke – http://en.wikipedia.org/wiki/Tchotchke conventions” are a necessary part of any property restoration marketer’s to-do list. From associations to local gatherings, everyone has a convention and everyone needs vendors to display (also known as “paying for said convention“). The main goal at conventions is to get your name out there, gather business cards, and hand out your information in the form […]

 

Uniforms : The Good, the Bad, and the Ugly

TOMA… the acronym for “Top of Mind Awareness,” according to Wikipedia – http://en.wikipedia.org/wiki/Top-of-mind_awareness “is a brand or specific product coming first in customers’ minds when thinking of a particular industry.Companies attempt to build brand awareness – http://en.wikipedia.org/wiki/Brand_awareness through media exposure on channels such as internet, radio, newspapers, television, magazines, and social media – http://en.wikipedia.org/wiki/Social_media .” Awesome right? But when does TOMA become “too much”? Uniforms are considered a great way […]