Why Your Restoration Company Should be Working with a Charity

“Goodwill is the one and only asset that competition cannot undersell or destroy.” – Ludwig Borne If there’s one thing everyone knows, it’s that what goes around comes around. You do good for others, good will come to you. And while we shouldn’t do good things with the intent of getting good back, it doesn’t hurt to enjoy the benefits. In a whole new marketing category entitled “Charitable Marketing” (also […]

 

The Book Every Property Restoration Marketer Should Be Required to Read

I’m not a big reader… in fact, as my Barnes & Noble account gathers dust, my Amazon Audible account – http://www.audible.com/ it firin’ away. I can’t explain it, but what I can explain is that I read this book, cover to cover, twice (that’s saying a lot for someone like me). I’ve even given copies of it away. It’s a book that takes stale marketing techniques, flushes them down the […]