Uniforms : The Good, the Bad, and the Ugly

TOMA… the acronym for “Top of Mind Awareness,” according to Wikipedia – http://en.wikipedia.org/wiki/Top-of-mind_awareness “is a brand or specific product coming first in customers’ minds when thinking of a particular industry.Companies attempt to build brand awareness – http://en.wikipedia.org/wiki/Brand_awareness through media exposure on channels such as internet, radio, newspapers, television, magazines, and social media – http://en.wikipedia.org/wiki/Social_media .” Awesome right? But when does TOMA become “too much”? Uniforms are considered a great way […]