Fresh off the Press

 

 

Promoting Posts on Facebook

If you’ve ever made a post on your Facebook page in the last year (this post was written on 3/31/), you’ve seen the option to “promote posts” option … or maybe you haven’t, which is why I decided to throw this little tid-bit of information together for Social Sunday. Promoting Posts on Facebook Promoting posts on Facebook give page admins the benefit of reaching a larger majority of their audience. […]

 

Discount Graphic Design : A Website To Save You Design Dollars

When it comes to anything “graphic design,” most business owners shriek in horror at the thought of spending money on classy brochures. But what if I told you about a magical land where graphic designers bid for YOUR design project? Well, just call me a magician, because the site is called 99designs.com. 99Designs.com is a marketplace of sorts where those in need of design skills post up their projects including the description, colors, type, and finally, […]

 

Uniforms : The Good, the Bad, and the Ugly

TOMA… the acronym for “Top of Mind Awareness,” according to Wikipedia “is a brand or specific product coming first in customers’ minds when thinking of a particular industry.Companies attempt to build brand awareness through media exposure on channels such as internet, radio, newspapers, television, magazines, and social media.” Awesome right? But when does TOMA become “too much”? Uniforms are considered a great way to build brand unity. Being uniformly dressed also helps with enforcing that […]

 

Analytics : What They Are, and How to Use Them

Whoever said marketing isn’t measurable hadn’t been introduced to the world of analytics. By definition, “Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight.” A little wordy, but in summary – Analytics is the visual representation of data… in this case, marketing data. Let […]

 

App : Any.Do - The To-Do List Doer.

I found this app on Mashable Tech, a great place to keep up-to-date on various tech advances. To do lists are only as good as long as you check them. The minute you don’t check that list is the minute the items get lost in the mysterious land of forgotten things (which I’m 90% sure is where lost socks end up as well). So when I heard about an app that […]

 

The Buffer App : Post Anytime Anywhere on Anything

What do you always hear about social media? The key is… consistency. Posting around the same time every day or every other day is far more useful than posting once a month and hoping that does anything for your bottom line (I’m going to call it now and say it doesn’t do much). But when you’re running a restoration company as well as running in and out of client’s homes, property management […]

 

Why Your Restoration Company Should be on Facebook

I was on a conference call the other day (I hate conference calls… everyone talking at the same time) when someone said “I just don’t get why we have to be on Facebook.” We were talking about a local association’s involvement with the online social networking site. What a great statement – he didn’t understand something, so he felt that it was unnecessary  Imagine if everything we didn’t take the time […]

 

Apps: The Best Scanner App for your Emergency Responder

There a millions of fire station & police scanners you can buy, right? But hey, it’s the 21st century, and well, there’s an app for that… literally. Now, this may not be the “one app to rule them all,” but it’s gosh darn close. Created by Allen Wong, this iOS app gains a 4.5 star rating in the App Store and is the top rated “police scanner” app years running. […]

 

A List of 25 Restoration Companies and their Tag Lines

The restoration world is absolutely huge, so marketing is key in setting ones self apart. I’ve come up with a list (based on Remodeling 550’s top 25 Restoration Companies of 2012) of restoration company tag lines… those who have them, those who don’t, and what that means. Out of the list of 27 or so Restoration companies (I took the liberty of adding a few myself), I found that only 11 […]

 

5 Job Websites Where You Can Post your Restoration Marketing Jobs

Let’s face it – there’s tons of turnover in the restoration industry. Hopefully, you won’t need to use this resource often, but when the time comes, it’s good to know some places where you can post up an open position or find a few high-quality resumes. Five Job Posting Websites for Restoration Marketing Jobs Indeed.com Probably one of my favorites, indeed.com boast of over 80 million unique visitors and 1.5 billion […]

 

SEO tips 2013 - Part 1

If you’re an SEO (search engine optimization) expert, click away. This is a basics post for those of you who don’t perhaps have a Ph.D. in search engine strategies. There are so many components of SEO, that we’ll have to separate it into parts over the course of a few months. Please know that I am no SEO mogul myself, but there are a few simple tips and tricks we […]

 

The Dressing Room Syndrome - A Rant.

I walked into the clothing store, they know me here. I come in often to try on an assortment of random clothes hoping they hit all the necessary body parts just right while avoiding all the “unnecessary” ones (if you know what I mean, ladies). I walked out of the dressing rooms in some flowery dress and heels towards the 360 degree mirror hoping to find the ultimate perfect outfit […]