How Five Dollars can Change Your Marketing Career and Your Life.

If you learned nothing from the but these two words – then I can die a happy person because these two words – despite all the tricks, tips, insider info, and books – are the two words that will take you farthest not only in work but also in life. If you were two quit your marketing job in property restoration tomorrow, but you remembered and used these two […]


15 Things to Include in Your 2015 Restoration Marketing Plan

I love Ikea. Have you ever bought something from Ikea? It’s the land of everything you do and don’t need all in stackable boxes. I live very close to an Ikea and I find myself wandering through the endless patented Ikea maze every few months trying to find a piece of furniture to serve a specific need. Once home, I open the box and bust out the instruction manual (if […]


5 Ways to Market to Closed Door Insurance Professionals

Marketing to Insurance Professionals is no easy task. These guys have been around and by that I mean – they’ve seen every Tom, Dick, and Harry in the Restoration Marketing world. They know what we are all about and most of them don’t want to see us knocking. But marketing to insurance agencies, however inconvenient, is a necessary part of your restoration marketing tactics – and we’ve got some tips […]


3 Great Online CRM Programs for Your Restoration Sales Team

Marketing isn’t done by just your marketer (if you’re fortunate enough to have one). It’s done by you, your sales team, your mitigation crew, your rebuild guys – marketing is everybody’s job. Which is why it is oh so important to keep tabs on everyone’s marketing efforts. Say adios to the archaic lands of Excel spread sheets (Excel and I have a love / hate relationship) and welcome online customer […]


Analytics : What They Are, and How to Use Them

Whoever said marketing isn’t measurable hadn’t been introduced to the world of analytics. By definition – , “Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight.” A little wordy, but in summary – Analytics is […]


The Dressing Room Syndrome – A Rant.

I walked into the clothing store, they know me here. I come in often to try on an assortment of random clothes hoping they hit all the necessary body parts just right while avoiding all the “unnecessary” ones (if you know what I mean, ladies). I walked out of the dressing rooms in some flowery dress and heels towards the 360 degree mirror hoping to find the ultimate perfect outfit […]