App : Any.Do – The To-Do List Doer.

I found this app on Mashable Tech, a great place to keep up-to-date on various tech advances. – http://mashable.com/2013/02/20/any-do-moment/ To do lists are only as good as long as you check them. The minute you don’t check that list is the minute the items get lost in the mysterious land of forgotten things (which I’m 90% sure is where lost socks end up as well). So when I heard about […]

 

The Buffer App : Post Anytime Anywhere on Anything

What do you always hear about social media? The key is… consistency. Posting around the same time every day or every other day is far more useful than posting once a month and hoping that does anything for your bottom line (I’m going to call it now and say it doesn’t do much). But when you’re running a restoration company as well as running in and out of client’s homes, […]

 

Why Your Restoration Company Should be on Facebook

I was on a conference call the other day (I hate conference calls… everyone talking at the same time) when someone said “I just don’t get why we have to be on Facebook.” We were talking about a local association’s involvement with the online social networking site. What a great statement – he didn’t understand something, so he felt that it was unnecessary Imagine if everything we didn’t take the […]

 

Apps: The Best Scanner App for your Emergency Responder

There a millions of fire station & police scanners you can buy, right? But hey, it’s the 21st century, and well, there’s an app for that… literally. Now, this may not be the “one app to rule them all,” but it’s gosh darn close. Created by Allen Wong, this iOS app gains a 4.5 star rating in the App Store and is the top rated “police scanner” app years running. […]

 

A List of 25 Restoration Companies and their Tag Lines

> The restoration world is absolutely huge, so marketing is key in setting ones self apart. I’ve come up with a list (based on Remodeling 550’s top 25 Restoration Companies of 2012 – http://www.remodeling.hw.net/remodeling-market-data/insurance-restoration1.aspx ) of restoration company tag lines… those who have them, those who don’t, and what that means. Out of the list of 27 or so Restoration companies (I took the liberty of adding a few myself), […]

 

5 Job Websites Where You Can Post your Restoration Marketing Jobs

Let’s face it – there’s tons of turnover in the restoration industry. Hopefully, you won’t need to use this resource often, but when the time comes, it’s good to know some places where you can post up an open position or find a few high-quality resumes. Five Job Posting Websites for Restoration Marketing Jobs Indeed.com – https://ads.indeed.com/?gclid=CJG7nfDG0rUCFUWd4AodzW8Atg Probably one of my favorites, indeed.com boast of over 80 million unique visitors […]

 

SEO tips 2013 – Part 1

If you’re an SEO (search engine optimization) expert, click away. This is a basics post for those of you who don’t perhaps have a Ph.D. in search engine strategies. There are so many components of SEO, that we’ll have to separate it into parts over the course of a few months. Please know that I am no SEO mogul myself, but there are a few simple tips and tricks we […]

 

The Dressing Room Syndrome – A Rant.

I walked into the clothing store, they know me here. I come in often to try on an assortment of random clothes hoping they hit all the necessary body parts just right while avoiding all the “unnecessary” ones (if you know what I mean, ladies). I walked out of the dressing rooms in some flowery dress and heels towards the 360 degree mirror hoping to find the ultimate perfect outfit […]

 

2013 Edition of How to Create a Facebook Ad for Pages

Welcome to our second installment of Social Sunday, the day we set aside to discuss social media and the ever complicated restoration industry. What are Facebook Ads? Facebook ads are advertisements paid for by companies, pages, or people meant to promote their page, product, website, etc. There are many variations of Facebook ads since Facebook’s last update, but we’ll focus on the basic ad in this post. Facebook ads appear […]

 

The Book Every Property Restoration Marketer Should Be Required to Read

I’m not a big reader… in fact, as my Barnes & Noble account gathers dust, my Amazon Audible account – http://www.audible.com/ it firin’ away. I can’t explain it, but what I can explain is that I read this book, cover to cover, twice (that’s saying a lot for someone like me). I’ve even given copies of it away. It’s a book that takes stale marketing techniques, flushes them down the […]