6 Review Websites You Should be Watching

Review sites – it’s the 21st century gossip column and let me tell you – people are listening. Whether the information on business review sites is true or not doesn’t matter all that much since perception is reality. What your clients think about you will dictate how they respond to you. Your online brand is pretty much the first impression you will give your clients whether you like it or […]

 

5 Websites to find Great Restoration Marketing Ideas

The best place to find great restoration marketing ideas, you ask? Obviously, I’m a little biased on this one… but, I’m woman enough to recommend some great websites to use as resources for marketing ideas in the property restoration, because, if we’re honest with ourselves, there’s no such things as too many marketing ideas, right? www.RestorationMarketingBlog.com Ok yes, that was a shameless self promotion, but let me explain – this […]

 

The Importance of a Yelp Review

“Angered by what she thought was shoddy work on her home, Fairfax resident Jane Perez did what has become the go-to form of retail vengeance in the Internet age: She logged on to Yelp and posted scathing reviews of the D.C. firm that did the job. Perez ticked off a list of accusations, including damage to her home, an invoice for work the contractor did not perform and jewelry that […]

 

3 Best Items to Give Out at Property Management Expos

Expos… or what I like to refer to as “ tchotchke – http://en.wikipedia.org/wiki/Tchotchke conventions” are a necessary part of any property restoration marketer’s to-do list. From associations to local gatherings, everyone has a convention and everyone needs vendors to display (also known as “paying for said convention“). The main goal at conventions is to get your name out there, gather business cards, and hand out your information in the form […]

 

3 Great Online CRM Programs for Your Restoration Sales Team

Marketing isn’t done by just your marketer (if you’re fortunate enough to have one). It’s done by you, your sales team, your mitigation crew, your rebuild guys – marketing is everybody’s job. Which is why it is oh so important to keep tabs on everyone’s marketing efforts. Say adios to the archaic lands of Excel spread sheets (Excel and I have a love / hate relationship) and welcome online customer […]

 

Networking on the Rocks – Why You Should be Hosting a Restoration Happy Hour

Let’s face it – restoration marketing just ain’t easy. But you know what is easy? Grabbing a few martini’s (ladies… or men if you’re man enough) and sitting down on a Thursday afternoon talking about nothing too important. What I’m saying is this – you’re doing yourself a disservice by not hosting a restoration happy hour. Now I know what some of you are thinking because I’ve heard it been […]

 

Promoting Posts on Facebook

If you’ve ever made a post on your Facebook page in the last year (this post was written on 3/31/), you’ve seen the option to “promote posts” option … or maybe you haven’t, which is why I decided to throw this little tid-bit of information together for Social Sunday. Promoting Posts on Facebook Promoting posts on Facebook give page admins the benefit of reaching a larger majority of their audience. […]

 

Discount Graphic Design : A Website To Save You Design Dollars

When it comes to anything “graphic design,” most business owners shriek in horror at the thought of spending money on classy brochures. But what if I told you about a magical land where graphic designers bid for YOUR design project? Well, just call me a magician, because the site is called 99designs.com – http://99designs.com/ . 99Designs.com is a marketplace of sorts where those in need of design skills post up […]

 

Uniforms : The Good, the Bad, and the Ugly

TOMA… the acronym for “Top of Mind Awareness,” according to Wikipedia – http://en.wikipedia.org/wiki/Top-of-mind_awareness “is a brand or specific product coming first in customers’ minds when thinking of a particular industry.Companies attempt to build brand awareness – http://en.wikipedia.org/wiki/Brand_awareness through media exposure on channels such as internet, radio, newspapers, television, magazines, and social media – http://en.wikipedia.org/wiki/Social_media .” Awesome right? But when does TOMA become “too much”? Uniforms are considered a great way […]

 

Analytics : What They Are, and How to Use Them

Whoever said marketing isn’t measurable hadn’t been introduced to the world of analytics. By definition – http://en.wikipedia.org/wiki/Analytics , “Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight.” A little wordy, but in summary – Analytics is […]