Stop Tracking your Online Reviews and Let this Website Do it For You

It’s SO important to track your online reviews. People will talk about you, and it’s up to you to jump in the conversation. You don’t know how many times I’ve heard the whole “I was going to use XYZ Business, but I saw their reviews and went with ABC Competitor.” One bad review can really mess you up, that’s why keeping a watchful eye on the interwebs is a key […]

 

1 Incredibly Easy Change to Help You Better Market Your Facebook Page

Here’s one incredibly easy change to make to your Facebook page that will help you better market yourself on one of the largest websites in the world – and it’s super easy to do. First, let me show you what we’re going to do. We’re going to add your URL to the information bar of your Facebook page – this is the #1 place people look for information on you, […]

 

Your Marketing Can’t (and shouldn’t) Please Everyone. The Kmart Example.

Many of us have seen the recent ads for K-Mart – that stuff-mart type store that somehow never has gone out of business (if you see the one where I live, you’d understand where I coming from judging by the amount of cobwebs plaguing the furniture setups). Kmart, founded in 1962, has been through some rough, rather bland marketing years, but in the past year, Kmart has done something rather […]

 

What to Look for in your Marketing New Hire

Ok, let me start off with this disclaimer : If you’re on the RestorationMarketingBlog.com because you want to do your own marketing, awesome. This post isn’t for you (although I highly commend your efforts here). But since you’re on the Restoration Marketing Blog already, why not go check out some other cool articles. Now back to what I was saying – What to Look For in Your New Marketing Employee […]

 

Pinterest unveils Company Pages – and You Should Have One.

If you have a Pinterest account already, you’ll thank the internet gods when you hear that Pinterest has unveiled company pages. Now, those of you who have a “company page” under the guise of a regular user may not want to give up all those precious pins, BUT – Pinterest sweetened up the deal. But let’s explain to the masses what Pinterest is and then we’ll hit the why you […]

 

The Results are In : Restoration Business Owners Prefer Forward Thinking Marketing Teams

Six months ago we took a poll on our ever-growing Linkedin Group – http://www.linkedin.com/groups/, the Restoration Marketing Blog (highly recommend becoming a member *cough cough*). The question was this: What is the #1 attribute you look for in a new marketing hire? – http://www.linkedin.com/groups/ What-is-1-attribute-you-4866854.S.237342919?qid=e406211b-fa45-4901-b012-466e9cd070b6&trk=groups_most_popular-0-b-ttl&goback=%2Egmp_4866854 Wonder what the winning answer was? We gave participants 5 different options all dealing with various aspects the comprise pretty valuable attributes of a solid […]

 

5 Linkedin Restoration Networking Groups You Should Join Right Now

Let’s be honest – Linkedin is a GREAT resource for not only connecting with clients, but also connecting with competitors. *gasp* Yes, yes you read that correctly – I said connecting with competitors. We all have plenty of stuff to learn from others, and goodness knows we have learned plenty of lessons ourselves. So, now that you’re past the initial shock of actually sitting down with those you spend all […]

 

Download these Free Memorial Day Facebook Cover Photos

If you consider yourself “Facebook Affluent,” you’ll know the benefits of keeping your Facebook page fresh – and what better / easier way to do that than with an awesome cover photo. With Memorial Day this weekend, I thought it would be nice to put together a few Cover Photos related to the holiday reminding everyone that this day is more than just burger and a beer day, it’s the […]

 

Some Awesome Business Inspired Quotes

I was reading a discussion in one of the Linkedin Groups – http://www.linkedin.com/groupItem I belong to entited “Have a favorite business Quote? Share it here.” by Dan Murray – http://www.linkedin.com/profile/view , Coach | Consultant for Water Damage & Disaster Restoration Contractors. Some of these quotes submitted by group members were too good not to turn into a poster… so, posters they were made into! Here’s a few of my favorites […]

 

Why Your Restoration Company Should be Working with a Charity

“Goodwill is the one and only asset that competition cannot undersell or destroy.” – Ludwig Borne If there’s one thing everyone knows, it’s that what goes around comes around. You do good for others, good will come to you. And while we shouldn’t do good things with the intent of getting good back, it doesn’t hurt to enjoy the benefits. In a whole new marketing category entitled “Charitable Marketing” (also […]